Puig is delighted to unveil Puig, Home of Creativity, a new book published by Rizzoli that celebrates more than 110 years of honoring the values and principles established by its founding family and passed down through three generations. The book reflects Puig’s legacy, distinctive values, and the journey of each brand within its portfolio. Together, these stories define Puig as a leading beauty and fashion player and a true Home of Creativity: a place where brands shine, people grow, and daring ideas are brought to life.
The book traces the evolution of Puig through a comprehensive history of the company’s remarkable international development—from its foundation in Barcelona in 1914 to becoming a key player in the global premium beauty industry, spanning fragrances and fashion, makeup, and skincare. As Puig enters a new chapter following its public listing in 2024, the book offers a timely reflection on the enduring values and bold decisions that have shaped the company’s identity.
Puig, Home of Creativity invites readers into a universe where entrepreneurial audacity meets long-term vision. The book opens by exploring the soul of Puig: Barcelona, a city defined by contrasts, reason and passion, that has inspired Puig’s own creative dualities for generations. From its foundation, the narrative unfolds through personal and visual explorations of the Puig family story, the values that define the company’s culture, the creative partnerships behind its brands, and the creativity-driven spirit that infuses every product and creation.
Original contributions, archival imagery, and newly commissioned photography bring to life a vibrant portfolio of Love Brands. Among the fourteen featured are Rabanne’s iconic metallic chainmail, the transmission of legacy between Carolina Herrera and Wes Gordon, interviews with Charlotte Tilbury and Jean Paul Gaultier, the influence of Dries Van Noten’s garden on his creative world, Byredo’s collaborations with artists, Nina Ricci’s mythology as an expression of femininity, Uriage's rich history and Loto del Sur’s tribute to Latin America and its botanical richness, along with many more stories forming a unique collage of brands and founders.
The book also highlights the growing importance of niche fragrances, underscoring their strategic role within the company’s brand portfolio. A section is dedicated to the Puig Women’s America’s Cup, a pioneering event that embodies the company’s commitment to innovation, diversity, and sustainability.
“This book is a tribute to Puig, a company we proudly define as a Home of Creativity, to the legacy we have built, to the people and passion that fuel our Love Brands, and to the resilience that has defined us since our founding,”, said Marc Puig, Chairman and CEO of Puig. “It captures the essence of who we are: a company that evolves with purpose, remains rooted in its values, and continues to build for the long term.”
“Creating a book is a long and ambitious process. During this journey, as an editor, you truly get to see the personality of the people you work with, as you are facing together challenges, surprises, creative decisions… Exchanges that reveal the real values of a brand and its people's creativity, openness, commitment, and boldness. I praise the excellence of Puig and its community: working together on this book has been the most rewarding experience. ”, declared Catherine Bonifassi, Editorial Director for Rizzoli New York
With contributions from leading voices in journalism, literature, photography and perfumery, including Alice Cavanagh, Michael Edwards, Jean-Claude Ellena, Leticia Sala, and Anatxu Zabalbeascoa, Puig: Home of Creativity offers a polyphonic portrait of a company that continues to push boundaries while staying grounded in its essence.
Puig: Home of Creativity, published by Rizzoli, is available for pre-order www.rizzoliusa.com and will be available in select bookstores worldwide from September 2, 2025.