On World Bee Day, Puig’s love brand APIVITA celebrates the profound connection between bees and biodiversity, reaffirming its pledge to regenerate bee populations through its global Billion Bees Program — an ambitious environmental initiative with impact at its core.
Born of bees and raised by science, APIVITA is a natural beauty brand inspired by the wisdom of the hive. Its very name — from the Latin Apis (bee) and Vita (life) — embodies its purpose: the life of the bee.
For over 45 years, APIVITA has been pollinating the world with conscious beauty, creating natural formulas that combine patented bee products with cutting-edge dermatological actives recommended by skincare professionals worldwide.
As a proud B Corp member since 2017, APIVITA leads by example, dedicating itself to the regeneration of one billion bees each year through protection, education, and donation programs.
Billion Bees Program: Regenerating Life, One Bee at a Time
Bees are more than pollinators. They are guardians of biodiversity, catalysts of food security, and essential allies in the fight against climate change. Yet today, their survival is at risk.
Since 2024, APIVITA’s environmental efforts have converged under the Billion Bees Program, a global initiative in collaboration with 1% for the Planet, designed to raise awareness of bees’ vital role in ecosystems and to regenerate over 30 billion bees by 2028.
APIVITA commits 1% of global sales from its iconic product ranges to support certified non-profit partners dedicated to bee conservation, habitat restoration, and community education worldwide.
The program already spans Greece, Spain, Italy, France, Portugal, Belgium, Malta, Serbia, Cyprus, Bulgaria, and Croatia—forming a constellation of hope for pollinators across Europe.
For the seventh consecutive year, APIVITA proudly participates in the celebration of UN World Bee Day, shining a light on the critical importance of bees for life and biodiversity.
On this World Bee Day, APIVITA calls on its global community to act, learn, and advocate. Because when bees thrive, life thrives.
Discover more about the Billion Bees Program at apivita.com and join us in protecting nature’s most vital force.