On World Bee Day, Puig’s love brand APIVITA celebrates the profound connection between bees and biodiversity, reaffirming its pledge to regenerate bee populations through its global Billion Bees Program — an ambitious environmental initiative with impact at its core.
Born of bees and raised by science, APIVITA is a natural beauty brand inspired by the wisdom of the hive. Its very name — from the Latin Apis (bee) and Vita (life) — embodies its purpose: the life of the bee.
For over 45 years, APIVITA has been pollinating the world with conscious beauty, creating natural formulas that combine patented bee products with cutting-edge dermatological actives recommended by skincare professionals worldwide.
As a proud B Corp member since 2017, APIVITA leads by example, dedicating itself to the regeneration of one billion bees each year through protection, education, and donation programs.
Billion Bees Program: Regenerating Life, One Bee at a Time
Bees are more than pollinators. They are guardians of biodiversity, catalysts of food security, and essential allies in the fight against climate change. Yet today, their survival is at risk.
Since 2024, APIVITA’s environmental efforts have converged under the Billion Bees Program, a global initiative in collaboration with 1% for the Planet, designed to raise awareness of bees’ vital role in ecosystems and to regenerate over 30 billion bees by 2028.
Year to date, the program has already helped generate more than 10 billion bees, spanning 13 countries and 16 NGOs, and supporting over 5,000 beekeepers. In parallel, more than 20,000 children have been introduced to the fascinating world of bees through educational initiatives, helping nurture the next generation of environmental awareness.
The program is currently active in Greece, Spain, Portugal, France, Italy, Belgium, Cyprus, Bulgaria, Malta, Croatia, Serbia, Slovenia, and Colombia, forming a growing constellation of action and hope for pollinators worldwide.
This progress keeps APIVITA firmly on track toward its 2028 ambition of regenerating more than 30 billion bees.
On this World Bee Day, APIVITA calls on its global community to act, learn, and advocate. Because when bees thrive, life thrives.
Discover more about the Billion Bees Program at apivita.com and join us in protecting nature’s most vital force.