Puig’s Love Brand, APIVITA, proudly celebrates the renewal of its B Corp certification with an exceptional score of 155.2 points—one of the highest ever recorded globally. This remarkable milestone reaffirms APIVITA’s unwavering commitment to its purpose: creating meaningful value for people, nature, and bees.
Since becoming the first Greek B Corp in 2017, APIVITA has continuously raised the bar in sustainability and social impact, progressing from 84.5 points in 2017 to 117.2 in 2022, and now reaching 155.2 in 2025. This evolution reflects years of consistent, purpose-driven efforts guided by the B Impact Assessment across governance, workers, community, environment, and customers.
This renewed certification also reflects Puig’s commitment to responsible growth through its ESG Agenda 2030, demonstrating how our brands can generate a positive and lasting impact for the planet, people, and society.
For APIVITA, being a B Corp is not a destination but a continuous journey. Its active role in the B Beauty Coalition, a global alliance of beauty companies dedicated to raising sustainability standards—embodies this long-term vision: to inspire change and prove that business can truly be a force for good.
Since 2024, APIVITA’s environmental dedication has taken tangible form through the Billion Bees Program, which allocates 1% of global sales to support the regeneration of over 30 billion bees by 2028.
Being a B Corp connects APIVITA to a global community of more than 10,000 companies across 103 countries, united by one shared mission: to redefine success in business.
Learn more about APIVITA’s B Corp journey at apivita.com.