The Fundació Joan Miró in Barcelona inaugurated the exhibition Miró and the United States on October 10, with the support of Puig. The exhibition, an intergenerational dialogue between Joan Miró and American artists, explores how their creative practices enriched one another and contributed to the development of 20th-century art.
At the heart of Miró and the United States are the seven trips the artist made to the United States between 1947 and 1968, which allowed him to build connections and friendships that lasted until the end of his life. The exhibition features a selection of around 160 works from American and European collections, including pieces by Miró and other artists such as Louise Bourgeois, Jackson Pollock, and Mark Rothko, among others.
The Artistic Connection Between Joan Miró and Puig
Puig’s collaboration in this exhibition, which will be on view until February 22, 2026, reflects its commitment to creativity. It is also an expression of the creative and emotional bond with Joan Miró’s work, forged over decades and across generations.
According to Marko Daniel, Director of the Fundació Joan Miró, “this is a unique project of exceptional scope”. He added: “We are proud to have the direct and close support of Puig. This project would not have been possible without this collaboration, which is rooted in a longstanding relationship between the Fundació Miró and Puig, between Joan Miró and the Puig family.”
The bond between Joan Miró and the Puig family is an example of how art and business can share roots, values, and an international vision. In the 1960s, Mariano Puig led the international expansion of the family company, bringing fragrances such as Agua Lavanda Puig to the United States. At the same time, Joan Miró was consolidating his presence in the United States. with retrospective exhibitions at MoMA (1941 and 1959) and collaborations with architects like Josep Lluís Sert, which connected him to public and mural art in cities such as Cincinnati and Harvard.
“Miró and Puig shared the same vision of the United States: a place of freedom, hope, and infinite possibilities. For Miró, new artistic horizons; for Puig, opportunities for global expansion,” added the director of the Fundació.
This intersection of paths also materialized in the artist’s use of Puig products in the creation of his works. Among them is Vapomatic, a perfume bottle designed by André Ricard for Puig, which Miró reimagined as the sculpture Femme, created in 1973 and installed in 2014 at the entrance of Torre Puig – T1. Likewise, in 2024, during the inauguration of Torre Puig – T2, the sculpture Monument to the woman (1970) was installed at the headquarters. It was inspired by Puig soap bars that Miró used to clean his brushes. These are symbols of a cultural alliance that celebrates design, innovation, and shared roots.
In 2024, to mark its 110th anniversary, Puig unveiled a new corporate identity. Its creators, the design studio M/M (Paris), developed a new logo “formed by an infinite line that draws itself, inspired by Joan Miró’s Triptych, three grey canvases with a line running from one side to the other.” The symbol, described as “a timeline encapsulated in space,” reflects Puig’s commitment to creativity and design.
The exhibition Miró and the United States will travel to Washington, where it will be on view at The Phillips Collection from March 21 to July 5, 2026.