After Madrid and Barcelona, Puig took over Lafayette Anticipations - a contemporary art foundation - to present Puig, Home of Creativity, published by Rizzoli New York. The book celebrates 110 years of the company’s history and highlights the importance of its core values, which shape its past and guides its vision for the future.
Catherine Bonifassi, Editorial Director for Rizzoli New York, spoke about the collaboration between Puig and Rizzoli.
The event brought together leading voices from the art, fashion, and fragrance worlds - including Duran Lantink, Stefano Tonchi, Sarah Andelman, Joel Andrianomearisoa, and Diana Widmaier Picasso - alongside friends of the house and members of the press. In this setting, Marc Puig, Chairman and CEO, joined Alice Cavanagh, journalist, HTSI contributing editor, and book contributor, for a discussion on Puig’s evolution and the central role of creativity within the fashion and beauty industries.
Paris was an obvious choice, as it was here that, in 1968, Puig cemented its partnership with Paco Rabanne, a milestone that paved the way for the development of the brand’s fragrances and the international expansion of the Barcelona-based company.
Today, this long-standing connection with France continues: five of Puig’s Love Brands - Jean Paul Gaultier, Rabanne, Nina Ricci, L’Artisan Parfumeur, and Uriage - are based in the country.
During the conversation, Marc Puig reflected on the company’s key milestones and on the distinctiveness of its approach, which fosters creativity and innovation across a portfolio of Love Brands that are as diverse as they are complementary, concluding: “Creativity and risk are deeply connected; true innovation often comes from challenging conventions and being willing to try something unexpected.”
He also emphasized Puig’s commitment to fostering individuality and innovation while remaining true to its founding values: ethics, curiosity, and long-term vision.