Puig gathered media and friends of the company for an intimate presentation of Puig, Home of Creativity, the new book published by Rizzoli that celebrates the company’s 110-year journey, heritage, values, and creative spirit.
Hosted by Puig’s Chairman and CEO, Marc Puig, the occasion featured an inspiring conversation with journalist, design critic and book contributor Anatxu Zabalbeascoa, who explored the vision and principles that have guided Puig from its origins in Barcelona to its role today as a global beauty and fashion player.
“The biggest risk is taking no risk,” said Marc Puig. “This book reflects our belief in creativity and our commitment to fostering a home where brands, talents, and ideas can thrive.”
He added: “When we try to say who is Puig, we say ‘Home of Creativity.’ We have been, and we have been recognized in the market as a magnet for founders, because we have been able to live with many personalities.”
Throughout the dialogue, Marc Puig reflected on Puig’s evolution from a family business that historically preferred to operate behind the scenes to a company now opening its doors and sharing its story with the world. The conversation touched on Puig’s unique business model, its dedication to letting each brand express its individuality, and the role of Barcelona’s creative energy in shaping the company’s identity.
The book, published by Rizzoli, celebrates Puig’s century-long journey through exclusive photography, archival materials, and contributions from leading voices in journalism. It serves both as a tribute to the company’s past and a manifesto for its future.
The Madrid presentation was the first in a series of events designed to bring Puig, Home of Creativity to life in key cities around the world.